Mike Serra’s hardware products are characterized by their crude texture and irregular forms—traits not typically associated with cast iron products. Serra forgoes many of the conventional stages of product development and pattern-making for cast iron in favor of working more intuitively. During the prototyping phase, his designs are simply sculpted in clay and then glued to a matchplate ready to be cast. When necessary, 3D-printed armatures are used to ensure clean holes and mounts. Serra’s unique process allows for quick product development and lends itself nicely to a wide array of custom projects. Most importantly, his process is more carefree and fun, ultimately shining through in the finished products.