BEHIND THE SHOOT
PLATFORM x EDIE PARKER:
BEHIND THE SHOOT
Get a closer look at the making of our February editorial (featuring some of the latest artworks on Platform), shot in collaboration with luxury cannabis accessories brand Edie Parker Flower. Founder Brett Heyman spoke with us about the future of the cannabis industry in the US and the four artworks from the February selection she's got her eye on.
(Above: J Carino's The Ramble, 2022 shown with Edie Parker's Tabletop Lighter.)
What have you been up to lately?
The usual! Raising three children, working on Edie Parker and Flower by Edie Parker. We exist at the unusual intersection of fashion and cannabis, so there is a new and exciting challenge almost daily.
What do you collect?
Compliments. But also folk art, lately. My favorite piece of art in our apartment is a collage of a felt cat I got at an antique store in Millerton, NY. I put it in a beautiful red frame–inspired by Cecil Beaton’s NYC apartment–and it perches proudly in the living room. I have bought fancier paintings in the past and they don’t give me nearly as much pleasure.
What inspires you?
Mostly abstract paintings because of the incredible way artists pair colors. When creating anything from a new bag to new packaging for a pre-roll joint, I reference images of unexpected color pairings by Kenneth Noland, Ellsworth Kelly, Suzan Frecon, Stanley Whitney, etc.
What’re you looking forward to?
Despite a disappointing lack of action at the federal level regarding cannabis legislation, I am still really excited about how most of America is embracing the plant. It is difficult, humbling and thrilling to be operating so early in an industry that is poised to become one of the biggest job creators and tax revenue generators in the country. We are bringing a unique perspective to the conversation and I look forward to our continued growth.